Your Sweet Spot: The Intersection of Passion, Talent, and Opportunity

by Marelisa · View Comments

In the early 1990′s, Robert Tuchman was working at Lehman Brothers in New York City.  At the time, he dreaded Sunday nights because he knew that the next day he had to get up and show up at a job he hated.  Robert came to the realization that life was too short to stick around in a job that wasn’t for him.  He wanted to follow his passion: sports.

Here’s what Robert has to say about following your passion:

“I feel it’s essential that you are able to marry your work and what you love. This passion will ignite the minds of your potential clients and connections. Your business has to be a reflection of what you are already willing to pour countless hours into. Your passion and enthusiasm for your business has to connect to your why, be a part of your own experience, and is ultimately what will make you successful.”

Robert went on to found Tuchman Sports Enterprises (TSE), the global leader in sports event travel. He’s also a favorite commentator on the sporting industry, and the author of “The 100 Sporting Events You Must See Live”, and “Young Guns, The Fearless Entrepreneurs Guide To Chasing Your Dreams and Breaking Out on Your Own”. (Source)

As you’ll discover below, your sweet spot–that place at which you love what you do and are well compensated for it– is found at the intersection between passion, talent, and economic opportunity.

The Three Questions You Need to Ask Yourself

Business writer Jim Collins—author of “Good to Great” and co-author of “Built to Last”–suggests that you ask yourself the following three questions:

1. What are you deeply passionate about?

2. What are you genetically encoded for — what activities do you feel just “made to do”?

3. What makes economic sense — what can you make a living at?

Find or create work that allows you to do the things that are located at the intersection of the three circles (the sweet spot), and you’ll have the basis for a great work life. (Source).

(Venn Diagram from here).

Being In Your Element

“The problem isn’t that we aim too high and fail, it’s that we aim too low and succeed.”  — Sir Ken Robinson

Sir Ken Robinson–an internationally recognized leader in the development of innovation and human resources–argues in his book “The Element” that most adults have no idea what their true talents are, or what they’re truly capable of achieving. They bump along the bottom doing what they’re competent in and what they feel they need to do, but without much passion or commitment.

Yet Robinson has met people who love what they do, and who can’t imagine doing anything else. The book is based on interviews he conducted with people in this second group: those who are “in their element”.

If you’re in your element, you’re doing something for which you have a natural capacity. But being good at something isn’t enough. You also have to love it; it has to be something that resonates with you. There are plenty of people doing things they’re good at, but that they don’t greatly care for.

Robinson adds that while working on a book in the eighties, he discovered that his editor was a former concert pianist. One day she realized that although she was very good at playing the piano, she didn’t particularly enjoy it.

The editor had spent her entire life meeting other people’s expectations: after showing a talent for playing the piano at an early age she had been sent to a special school to develop her talent and, following that path, she progressed to the concert platform. But what she had always loved was books. She loved reading, writing, and the literary world. She became determined to find a role in the literary world, which she did, and in this way she finally discovered what made her happy.

The element is that point at which natural talent meets a passion. It’s about being in love with something you’re good at. Most people don’t have the experience of finding this configuration. Robinson argues that, in a way, if you don’t know what you’re truly capable of, you don’t know who you are. (Source)

An Exercise to Help You Find Your Sweet Spot

Part of being “in your element” is also finding something that you will get remunerated for.  Here’s an exercise recommended by Arnold M. Patent in his book “You Can Have It All”:

  • Make a list of the activities that you most enjoy.  How inspired each of these activities makes you feel is more important than how many you can come up with.
  • Select the activity on your list that inspires you the most.
  • Now make a list–this time make it as long as you can–of all the ways in which you could express the talent you selected.  The idea is to come up with a long list of creative ways in which you can express your talent.
  • Over the next few days keep thinking of more things you can add to your list.

Examples of Turning Your Passion Into Your Work

There are many ways in which you can turn something you love into a career.  Here are three examples:

Suppose that you’ve always loved antiques and one of your hobbies is browsing through antique stores and collecting antiques. Some ways you could start a profitable business from this hobby are the following:

  • Become an Antique Appraiser, which would involve determining what other people’s antiques are worth and whether they’re authentic.  You can even create a niche advising attorneys settling estate cases.
  • Start an Antique Refurbishment business: take worn-out antiques home with you, transform them into something amazing, and then resell them at a profit.
  • You can even write a book about antiquing, advising others how to get the most value for their money.

I got the following two examples from this video:

  • Chris Elmore loves playing the guitar, and he knows how to teach others to play it.  So he started a membership site in which he posts videos and how-to manuals for those who want to learn how to play the guitar.  He’s on track to make $200,000 a year.
  • Bert Ingley loves sports video games.  He’s been playing John Madden Football since its release.  He hated his job and asked himself how he could make money from playing video games. He began visiting the Madden forums looking for problems that people were having.  Based on trends that he noticed–plus his desire to create a strategy guide for Madden football–he created an ebook of about 100 pages and created a web site to sell it. It started to sell well, and so he made more guides.  He’s on track to make $300,000 a year.

Conclusion

Set the intention to find your sweet spot, do the exercise recommended by Arnold M. Patent, and look for examples of how others have found their sweet spot for inspiration. Here’s a quote I found on Sir Ken Robinson’s blog:

“Finding your Element is a two way journey: an inward journey of reflection and an outward journey of exploration. The first is a process of reflecting on the times and experiences when we felt most ourselves, most in flow, most absorbed and at our most authentic. Some people find it helpful to make lists of moments and experiences: others to collect images and make a dream board or collage. The second is about trying new experiences, of doing new things and finding how they feel and fit with us. So also make a list of things you wished you’d done or would like to do and ask yourself honestly what’s stopping you now.”

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  • Marelisa, thank you! Another great post.
  • I've been thinking about this a lot lately. I like to think of it as my passions and strengths sweet spot. I like this concept as well.

    The idea is to maximize what we got with what the rest of the world needs. Then find a way to give it in a unique way. Make it so enticing that they will pay for the service/product.
  • Very inspiring! I certainly enjoy the examples you have posted here, on finding my sweet spot. Thanks and twittered!
  • Marelisa
    Hi Evelyn: Thank you for the tweet. :-)
  • ...your sweet spot–that place at which you love what you do and are well compensated for it– is found at the intersection between passion, talent, and economic opportunity.

    Wow.

    Mare, each time I visit, I'm more inspired than the time before. This is SO awesome! I love reading about things like this - especially when it involves super inspiring stories from the 1900's! ;-)

    I do believe I've found my sweet spot. Yay!

    Hugs,
    Michele
  • Marelisa
    Hi Michele: Stories from the last century nonetheless. :-) It's good to hear that you've found your sweet spot Michele.
  • Great post Marelisa, gives me something to think about. It's interesting that many people seem to find their sweet spot after hitting the bottom - I wonder why. Is it because it's scary to leave a job or a life that's not really sweet - but comfortably sour?
  • Marelisa
    Hi Ami: Once we have the trappings of a "title" at work, some recognition for what we do, and a steady paycheck, saying "I want more, I want work that really makes me come alive" is very difficult. That's why a lot of people need a rude wake up call to leave their comfy, boring jobs (getting fired, illness, death of someone close to us, and so on).
  • Nice post Marelisa. I think if you do what you're passionate about, making money as well as having fun is definitely possible to do. Problem is when we are starting out, we often have no idea what we like to do. Making that list that you said and going through it helps drill down ideas for finding a passion that we may like and creating a business around it.
  • Marelisa
    Hi Hulbert: Ken Robinson talks about the fact that schools do a terrible job of helping us to discover our talents and our passion. So we do need to stumble around a bit until we find it. I think the important thing is to realize that our sweet spot is out there and to examine what we enjoy and experiment with different things until we find it. When we do find it, we devote the 10,000 hours Malcolm Gladwell talks about in "Outliers" and voilá. :-)
  • HilaryMB
    Hi Marelisa ..thanks that is so interesting .. and your ideas as to how we should look to find our sweet spot. I haven't read or heard of either of the books - so those are good to know. I've found my way forward - I just need to bide my time for now as my mother is so ill .. but all the learning and information is great - thank you!
  • Marelisa
    Hi Hilary: Here's a great video of Ken Robinson: http://www.psfk.com/2009/03/video-sir-ken-robin...
  • It's sad that so few people are able to find that sweet spot. Articles like this will hopefully help.
  • Marelisa
    Hi Vered: As Ken Robinson says, schools are set up so that people enter academics or go into the corporate world. They do very little to help students discover their own unique gifts.
  • I got a tremendous amount of value from this post. I haven't read the book, but I've seen the sweet spot diagram before. The stories you offer in the post are quite inspiring. I've been working on a post myself that is about how awesome it is to be around and to be friends with passionate people. They seem to have an energy that non-passionate people have. Thanks for the inspiration!
  • Marelisa
    Hi Hugh: I love reading stories about people who have found their sweet spot. I also find them very inspirational. :-)
  • lindasewell
    Marelisa, this article came at exactly the right time for me, as I have been re-thinking my career for a while. Now I have the tool I've been missing to help pinpoint where I will go next. THANK YOU! I've posted this on my FB page...
  • Marelisa
    Hi Linda: I'm glad you found it useful. Thank you for spreading the word about my post.
  • This model makes a lot of sense. When you find this spot, you can be performant and make it look easy, you can enjoy what you're doing and you benefit from it, because you give others something they benefit from. Sweeeet :)
  • Marelisa
    Hi Eduard: I think you're absolutely right; when someone find their sweet spot others benefit from it as well.
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