Coaxing Creativity

by Marelisa · View Comments

(The “wet paint” photograph is courtesy of jaki good).

Creativity has often been attributed to divine intervention. Some well-known authors have claimed that while writing their novels they felt as if the words they were typing were being dictated to them. As mythology illustrates, the ancient Greeks believed that the muses were the source of all inspiration. Perhaps every creative endeavor does have a divine spark in it, but it’s unnecessary and counterproductive to delay creativity until ideas magically appear in our heads as if descended from up above. There are many ways to actively coax forth the creativity that lies dormant within each of us.

As Jack Foster explains in his book, How to Get Ideas, creativity is a skill that can be consciously developed and enhanced. To begin along your creative path, do the following: think of yourself as being “the creative type”; begin creating even if you feel you’re not in “the right mood”; play; laugh; have lots of ideas; combine familiar elements in new ways; and be curious and ask lots of questions.

To be More Creative, Think of Yourself as Being Creative

Many people think that creativity is a natural talent and that it can’t be learned. These same people tend to stifle their creativity by constantly thinking to themselves: “I’m not creative.” You need to stop thinking of creativity as the purview of a few gifted individuals. A lot of what passes for raw creative talent is simply taking the time to look for a better way of doing things, making the effort to come up with several alternatives, and tinkering with different ideas until you find one that works.

Edward de Bono–regarded by many as the leading international authority on the direct teaching of creative thinking –explains that creative thinking is not a talent, but a skill that can be learned and developed through practice. He holds that creative thinking empowers people by strengthening their natural abilities, and that techniques and strategies for facilitating creative performance should be taught in schools. Always think of yourself as a creative person.

Simply Begin

The fabulous SARK, author of “The Bodacious Book of Succulence”, explains to her readers that creativity is available to everyone and that it’s there all the time. While a lot of people wait for inspiration to strike in order to start creating, she explains that it’s really the other way around: begin, move forward, get started, and then inspiration will come to you. When you’re crabby, when all you can think about are other things that need to be done, when you feel that you’re just not “in the mood” to create, when your inner critic tries to dissuade you from even trying, do it anyway.

Laugh, Have Fun, Play

Give yourself permission to be playful and inquisitive, flexible and versatile. Create a playful environment that helps call forth your creativity. Chalkboard paint can be applied to walls; hang up a bulletin board; set up an artist easel; have a large roll of paper available for you to express your imagination. Don’t forget a caddy of tempera paints, crayons, colored pencils, and washable markers.

Laugh as often as you can. Laughing has been shown to help people think more broadly, associate freely, and notice complex relationships. Daniel Goleman explains in his best selling book, “Emotional Intelligence”, that the intellectual benefits of a good laugh are most striking when it comes to solving problems that demand a creative solution. As illustration, Goleman explains that one study found that people who had just watched a video of television bloopers were better at solving a puzzle long used by psychologists to test creative thinking.

Combine Seemingly Disparate Elements

Another definition of creativity is the ability to combine ideas in a unique way, to see relationships between disparate things, or to make useful associations among ideas. You can practice creativity by taking two things that are unconnected and forcing connections between them. Musicians combine different styles—such as pop with Islamic music–and come up with new, compelling sounds. Many business gurus who “discover” a new way of conducting business are simply synthesizing ideas from apparently different fields.

“Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” — George Kneller

Have Lots of Ideas

Thomas Edison applied the concept of an “idea quota” in his life. This is a great motivational tool for attaining a great quantity of creative thinking output. It’s been said that by the time of his death in 1931, he held over one-thousand patents. His “Idea Quota” basically consisted of the following: he had to come up with a minor invention every 10 days and a major invention every 6 months. Consider setting an idea quote for yourself. Force yourself to come up with as many as 300 ideas. Even though it might seem taxing at first, your mind will soon get used to producing ideas on command.

“To have a great idea, have a lot of them.” — Thomas Edison

Ask Yourself Lots of Questions

Creativity requires an inquisitive mind. To generate creative insight you need to ask lots of questions. Constantly ask yourself the following questions:

  • What can I do?
  • How can I help?
  • How can I be of service?
  • How can I add value?
  • How can I make this world a better place?
  • What is the problem?
  • Is this the best definition of the problem?
  • What preconceptions am I holding?
  • What metaphors from nature can I use to illuminate this?
  • How can I get more objective information?
  • How can I look at it from an unfamiliar perspective?
  • What if the law of gravity were suspended?
  • What if money weren’t an issue?
  • What if . . . ?
  • Wouldn’t it be great if. . .?

Always Carry a Notebook

You never know when you might get an idea, or when you might hear or witness something that catches your attention and which later may be the catalyst for the discovery of a new way of tackling a problem you’ve been trying to solve. Therefore, it’s a good idea to always carry a notebook and pen with you so that you can record your observations, write down any interesting thoughts, or simply jot down whatever catches your fancy. You might want to refer to my previous post, “Think Like Leonardo Da Vinci: Copy his Notebook Habit”.

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  • Hi Marelisa,

    I use a notebook, scraps of paper, the recorder on my cell phone, or the back of a receipt or business card to write my ideas. I find they come at the oddest times, so I try to be prepared.

    I try not to stress over what I'm going to write next. I have a bunch of drafts saved, but usually end up writing something totally different. After 14 months of blogging, I think I may run out of things to write about, but that hasn't happened yet.
  • Good point, Mare. I think after a while in freelance or staff writing it's necessary to develop an expectation that you'll be able to find an idea, just in order to keep your job. There are always ideas floating around somewhere in your head - it's just getting the obstacles to their discovery and expression out of the way that's a problem. I think idea block is very much an issue of limiting beliefs, in many (but not all) cases.

    Some people say ideas are a dime a dozen and it may be true that there are plenty of good ideas in the world; but cheapening the value of a good idea is just plain stupid!
  • Mare
    Joel: You start out by saying that two ideas a week isn't stressful. I think that the fact that you're so confident that you'll be able to find those ideas each and every week is half the battle. A lot of people these days say that everything has already been said; however, I think that there will always be room for improvement in every field, so new ideas are always needed.

    Doing the research before you have to sit down and write is also very helpful, not only to save time but also because the ideas can "simmer" in your mind for awhile.
  • Writing twice a week for a site like Lifehack really made the idea quota non-optional for me. Two ideas a week is nothing stressful for a good writer, but in such a specialized field, week after week, it can eventually get pretty hard.

    Of course, I'd eventually come up with an idea if I just sat down to write, but keeping a nice long list is so helpful and stress-relieving!

    The other benefit is that I can keep my eye open for supporting research I come across before I write the article and save it; without having the idea in advance, you have to do all the research in one sitting (at least, using my workflow), and that can limit your possibilities for exploration.
  • Mare
    @Serendipity: Discussing your viewpoint on different subjects with others and listening to their viewpoint can be a terrific way to give your brain cells a workout. I also find that when I get moving my mind takes its cue and starts coming up with ideas.

    @Chris: So much in life depends on how you choose to identify yourself. They say that a lot of people lose their creativity in school since there's so much emphasis on finding the one right answer (instead of encouraging students to come up with a lot of different alternatives). It's great that you encourage your students to be creative.
  • "Simply begin." That sums it up for me. If I start something, the ideas come. Whether it's gathering the project supplies or writing down a list title, the start is the key for me. I actually don't get much from "playing," but having conversations with lots of different people in a day gets me going.
  • I agree that people's creativity is often stiffled by their own mind telling them they are not creative. As a teacher, I work very hard in teaching my students that they need to believe in themselves first before any one can believe in them. They need to think that they are creative so that other people think that they are creative.

    And like you've state, creative comes with an inquisitive mind. How True! Analysing and questioning the world around you will definitely spur the creative juices.
  • Mare
    What happens to me all the time is, I remember something that I read but I want to verify some facts, and then I can't remember where I read it. A while back I started recording everything that catches my attention (if I read something interesting in a book, a quote I like, I cut out interesting news from the newspaper, I'm watching television and a TV character says something interesting, and so on). Now I have all of this "knowledge" gathered in one place and it's really useful. I've also started carrying this notebook around to be able to record things even if I'm away from home (and my home office).
  • You know, always carrying a notebook is so important. I have one next to my bed, one in each car, and a small one in my purse. Of course I always have to scramble for a pen :) but my point is: I completely agree - you never know when creativity will strike so it's a good idea to be prepared.
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